As a Digital Content and Marketing Operations Strategist, I have worked with organizations and entrepreneurs internationally for over five years. I have extensive experience in content creation, social media execution, video & podcast development (from concept to production) and creating & implementing digital marketing strategies to meet business goals and objectives. I develop and implement systems for coordinating assets & resources to streamline workflow processes and ultimately meet projection and campaign deadlines and goals. I have a passion for finding creative solutions for businesses and organizations through my expertise in marketing operations management and digital marketing strategy.
digital marketing specialist
Practus LLP is a law firm with an innovative virtual business model. While working with them as a Digital Marketing Strategist, I was responsible for working with the WordPress backend developer to publish content to the law firm's website while adhering to Search Engine Optimization (SEO) best practices. Aside from this, I used SEMRush to plan and automate social media content publishing to LinkedIn, Facebook, and Instagram. We also used SEMRush data for marketing strategy decision-making. The images below feature my work using their company template to publish content to the law firm's website. Click the images to be directed to the live page.
Other responsibilities included:
Working with attorneys to plan and develop blog and podcast content
Planning and implementing digital marketing campaigns across multiple social media channels and platforms to support attorney recruitment efforts
Used Hubspot and Canva to develop visual assets, create newsletters, and automate email marketing campaigns.
Click here to see the entire portfolio compiled into Google Drive.
digital communications strategist
I worked with Art+Feminism as a Communications Fellow in 2018 and 2019. Art+Feminism is a campaign funded by the Wikimedia Foundation to organize Wikipedia page-writing events to improve the digital representation of cis and transgender women on Wikipedia. Since its inception in 2012, the organization has hosted over 500 events globally and edited thousands of Wikipedia pages. My position involved assisting the Director in curating and managing our social media presence across all platforms. I facilitated online conversations, responded to queries, and used social media analytical tools to understand what content resonated most with the A+F audience. Aside from this, I worked in Email Marketing Strategy to compose campaign emails in MailChimp.
Below are samples of my work in Content Curation for their instagram account.
Please click here to be directed to a Google Drive for Email Marketing Content.
Millennial soul food, llc
Millennial Soul Food, LLC is a web/ media platform and personal brand that I created focused on spirituality, sociology/culture, astrology, and occult philosophy. I distribute this content via social media channels like instagram and podcasting platforms such as iTunes, Spotify, and Soundcloud.
Below is a preview of some of my video and audio editing work.
The videos are tutorials that went viral on my instagram account.
Millennial soul food podcast
The Millennial Soul Food podcast is hosted by Keon Dillon, aka Keyoncé, a Spiritual Life and Business Coach, Cultural Sociologist, Tarot Reader and Cosmonaut based in New Orleans, Louisiana.
Food for the Mind, Body, and Soul, the show is all about Spirituality, the Occult Arts, and Tarot from Keyoncé’s Black, Queer, Southern perspective.
OUroboros limited editions
Below are screenshots of my content curation for their instagram. Click on the photos to be directed to a larger image saved in Google Drive.